Started with a Dream … and a Cocoa Bean
By Seth Sjostrom
Choffy.
Jason Vanderhoven awoke one morning following a vivid dream. He wasn’t being chased by a serial killer, he hadn’t inserted himself into a spy thriller, he wasn’t even waking in a start from that horrible falling kind of dream. Nope. He dreamt of cocoa beans. Roasted cocoa beans. At the time, he wasn’t entirely sure why.
Perhaps his subconscious had worked its way through the complex networks of his REM state brain. As an athlete training for the Olympics (Jason was highly competitive in the luge), he and his compatriots were well-versed and disciplined in nutrition. Yet, he was taken aback by how many of his fellow athletes downed caffeine-laden drinks before an event. This flew in the face what they had been taught of performance nutrition.
What does Choffy taste like? When you have your first sip, you need to exorcise any pre-conceptions of what you think it might taste like in your head. It is not hot cocoa, it is not coffee. It is a slightly bitter, slightly creamy, genuinely satisfying flavor that hits upon a unique combination of taste buds. It satisfies the bit of sweet-tooth as well as the warm, invigorating yearn for coffee.
Why Choffy at all? First, the cocoa bean (correctly cacoa) has tremendous potential health benefits with very few of coffee’s detriments. Let’s start with what it does have. The cocoa bean has been revered for its high antioxidant content. In fact, a serving of Choffy has nearly the antioxidant power of two cups of superfood blueberries. Cocoa is packed with theobromine (similar, yet different than chemical cousin caffeine), a mild stimulant that increases heartbeat while acting as a vasodilator, actually reducing blood pressure. This buys you a boost without the crash.
Almost as important as what cocoa beans have in them is what they don’t. A cup of Choffy has less caffeine than a cup of decaf coffee. Courtesy of its other properties, you get the lift without the addiction and jitters of coffee. Choffy comes with only 20 calories and 3 carbs, with the reduced need for creamer (if you are so inclined), your diet is going to mind less too. In fact, Choffy is safe for children to drink, pregnant women and diabetics alike.
How do you make this yummy (is it a stretch to call it health food) drink? The folks at Choffy recommend French press style. This simple process extracts the perfect amount of cacoa goodness in your drink. No press in your cabinet, no worries. You can use a regular drip coffee maker too. Serve it cold or hot, on its own or with a splash of cream.
While a local phenomenon, Choffy has found success nationwide, being highlighted on the Dr. Oz show and in several food and health publications. Haven’t tried Choffy yet? It is worth finding. I am nearly a coffee to Choffy convert myself. Love it already? Become a distributor and make an extra few bucks a month for your family.
Choffy is located in Hazel Dell. You can get more information at www.drinkchoffy.com
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