Camas, WA — For the first time ever, Downtown Camas is hosting the Hoops 360, 3 on 3 Basketball Tournament. The event stems from a long tradition of outdoor 3 on 3 events that have averaged, over the years, 200+ teams of fun basketball competition from youth to elite athletes.
According to the Downtown Camas Association, this event has been happening locally for over 20 years. Games will start Friday, August 17 at 8 pm, and conclude at 10 pm. Saturday games begin at 10 am, and end at 5 pm. Games will resume Sunday at 10 am on Sunday and conclude by 3 pm.
Shoot 360, which owns Hoops 360, is the facilitator.
“We are a tech firm for basketball development,” said Brad Butterworth, who represents the company. “We have facilities all over the country. We use a tech platform to teach basketball skills — ball handling, shooting and passing. The company began in 2012 in Beaverton. Then they opened in Vancouver, then LA, Indianapolis, and we are opening a second California location soon.”
Shoot 360 recruited Butterworth, who is a former coach, after he started his own tech firm.
“I really believe in Shoot 360’s mission,” said Butterworth. “It’s incredibly powerful. We engage a positive way to teach our kids. And, it’s a very intriguing and powerful company.”
Their business model is member-focused, and boasts a membership of 500 in SW Washington.
“We are using technology as a coaching tool and resource,” said Butterworth. “It’s like Fortnite for basketball.”
Their Vancouver site is located at Fourth Plain in Orchards. To learn more, visit www.Shoot360.com
“Currently, every year we run a 3 on 3 event, which used to be Hoops on the River,” he said. “They closed shop. We wanted to keep that 3 on 3 thriving, so we rebranded it Hoops 360 3 on 3, and we ran it at Marshall Park, near Clark College. This year, we are moving it to Camas, so we’re really excited. We’re turning all of 5th Ave. from Adams to Dallas into an outdoor basketball venue.”
The events will happen on Birch Street between 5th and 4th, and on Cedar, between 5th and 4th — all of which will be basketball courts for three days.
Event organizers anticipate 4,000 people, and the City of Camas said it would be the second largest event behind Camas Days. They’re expecting 275 teams, most of which come from Clark County, but a few are coming from Seattle.
Hampton Inn and Subaru of America are key sponsors, who are helping them market and spread the word. In addition, there will be 12 vendors on hand, and they will be playing basketball movies at the Liberty Theater. A beer garden will also be available.
“We are trying to make it an entire family affair,” said Butterworth. “We want it to be a vacation-like experience. There will be live music playing. We’re bringing in people from Savannah to play. It’ll be fun!”